A Word of Light Ministries

Deliverables:

Brand Strategy
Logo & Identity Systems Refresh
Podcast Production
Podcast Show Notes
Podcast Social Media Assets

Challenge:

Align identity systems with mission and messaging while leaning into their small church reality to create a high-quality, intimate experience.

Outcome:

The church's identity system was refreshed, along with a refined mission. This refinement provided clarity and consistency with current offerings.

Original Logo

New Logo

New Logo - Silhouette

Original Logo

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Brand Strategy:

During the strategy sessions, we were able to guide the church in reviewing and redefining its brand identity. The outcome of these sessions was a brand course correction that helped the church refocus its efforts to align with its mission.

Through a collaborative effort, we reestablished the church's mission and vision, and gained clarity on how to maximize its current offerings to better serve its community.

This realignment of the church's mission and vision has set a clear path for growth and success in the future.

Logo Refresh:

Though the existing mark was simplified, smaller applications remained problematic. National Geographic’s logo was used as inspiration when developing a mark for smaller applications. With these frameworks in place, the refreshed identity system created continuity across multiple touch-points.

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Audio Post-Production and Social Media Assets

We are actively bolstering the ministry's online reach by producing sermon podcasts, complemented by the creation of custom social media video content. Our services encompass audio post-production, a captivating intros and outros, detailed show notes, and engaging social media video assets to amplify the ministry's online presence.