Joy With Jottie - Personal Brand
Deliverables:
-
Personal Brand Strategy
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Social Media Content Strategy
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Challenge:
Building a business requires start-up costs. Pivoting mid-stride requires additional financing, which can bankrupt a young company. The client had little discretionary income and did not want to incur excessive debt.
Progress:
We started a personal brand, which serves as a beta version of the future business. This makes it more cost effective to iron out details and pivot
if needed.
Jan 2023
Jan 2024
Target Audience
50% target audience in small group faith-based meeting to 71% target audience in attendance.
Social Media
150% increase in IG followers.
Social Media Strategy:
The client has a full-time job, which allows for a long-term approach to content marketing. Joy With Jottie leveraged existing relationships to begin building a community through monthly faith-based meetings. These meetings will provide the content for all of her social media platform.
